DSP given his Title

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The title of new film of actor Sai Dharam Tej was revealed yesterday and it has been named after popular song from Pawan Kalyan starrer Gabbar Singh, Pilla Nuvvuleni Jeevitham. But there is an interesting story behind this title and it’s related to music director Devi Sri Prasad. One wouldn’t have known this if not for producer Dil Raju, it is him who had shared this secret behind the title.

For those who still don’t know, Pilla Nuvvuleni Jeevitham song was penned by none other than music director Devi Sri Prasad himself and we all know what kind of a sensational chartbuster it had went on to become in AP. The young music director knew that the song would be such a sensation instantaneously and immediately called on producer Dil Raju to register a title for him and the title was nothing but Pilla Nuvvuleni Jeevitham. Months later when the unit of Sai Dharam Tej were brainstorming on the title of the film, it was producer Dil Raju who came upon this title remembering the title registered by Devi Sri Prasad. He immediately called the music director and said that he has got a film where the title can be used and took his permission to do the same. That is how the title has now come into use.

Pilla Nuvvuleni Jeevitham is directed by AS Ravikumar Chowdhary and produced jointly by Dil Raju and Allu Aravind. Sai Dharam Tej and Regina acts as lead pair in the film which has important roles being essayed by Prakash Raj and Jagapathi Babu. The makers are planning to release the film in early summer 2014.

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